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Advertisements suck

Posted by Tim on Tuesday, September 06, 2005 | Permalink

Every now and again someone starts complaining about the TV licence fee and suggests that the BBC should become independent and start showing adverts instead. This always pisses me off to a significant degree because I really, really hate adverts.

Firstly, I don't have such a short attention span that I need a programme I've taken the trouble to watch to be broken up by people trying to sell me stuff I almost definitely don't want (in a supposedly amusing way).

Secondly, I hate anything that deals with stereotypes and clichés. You know the sort of thing - where men always drink lager, watch football, have to be shown by women how to use cleaning products - and where women always do the shopping and cooking and are never annoyed when the dumb man/child/dog makes a mess on her newly washed kitchen floor (This article on the modern rules of advertising gives some good examples).

Thirdly, they are always full of such complete bullshit. Example: the current ad for Kelloggs Corn Flakes. Apparently "studies show that when they eat a breakfast like ours, kids are on average 9% more alert". What studies? And 9% more alert compared with what? Eating another brand of cereal? Eating a cereal not like theirs? Or - more likely (presuming that the figure hasn't just been made up) - 9% more alert that if they hadn't eaten anything?

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